Staying on top of industry trends is crucial for bar owners who aim to keep their establishments popular and profitable. In 2023, a variety of drink trends have emerged, influenced by consumers’ evolving tastes, technological advancements, and a growing awareness of health and sustainability. Trend-savvy bar owners should note the following developments when planning their menus.
Firstly, non-alcoholic options are no longer an afterthought but a central part of any modern bar menu. Zero-proof cocktails, high-quality non-alcoholic spirits, and alcohol-free beers and wines are in demand, not only among teetotalers but also those who enjoy socializing without the effects of alcohol. This shift is part of a broader wellness trend that encourages moderation and mindful consumption. Non-alcoholic drink options that are complex and crafted with the same care as alcoholic beverages can entice a larger crowd and create an inclusive environment for all customers.
Eco-consciousness is making a significant impact on drinking trends. Consumers are increasingly interested in sustainability, leading to a preference for local and organic ingredients, biodegradable packaging and straws, and ethical sourcing. Bar owners should consider the environmental footprint of their operations and might even engage customers with stories about their sustainable practices, whether it’s a cocktail made with foraged herbs or a beer brewed using reclaimed water.
Technology is also revolutionizing the drink experience. Craft beer enthusiasts are exploring the world of app-driven personal beer taps, and wine lovers are appreciating the precision offered by smart technology in preserving and serving wine. Bars integrating these technologies can offer a unique experience that allows customers to interact with their drinks in innovative ways, such as self-serve tap walls or wine preservation systems that allow for an expansive by-the-glass program without wastage.
Hard seltzers remain popular, but now there’s a burgeoning demand for variety and sophistication in this category. Consumers are seeking hard seltzers with unique flavor profiles, often infused with real fruits, botanicals, and exotic ingredients. Bar owners can capitalize on this by offering an array of craft seltzers, which can attract customers looking for a light, refreshing alternative to conventional alcoholic beverages.
Experiential drinking has become a sought-after aspect for many patrons. People aren’t just looking for a good drink; they want an experience to remember. Bars that offer interactive experiences such as mixology classes, tasting flights, or food pairing sessions can create an engaging environment that customers will want to return to and share with friends.
Customization is yet another key trend, with patrons enjoying drinks tailored to their personal preferences. This can range from build-your-own cocktail stations to menus that allow for substitutions and flavor additions, addressing the desire for a unique experience catered to individual tastes. Bars that embrace this trend and provide a variety of options and recommendations can stand out by delivering a personalized drinking experience.
Concern for health and the demand for functional beverages is also influencing the bar scene. Drinks that offer health benefits, such as kombucha, matcha, or cocktails with added vitamins and supplements, are gaining traction. Patrons are looking for ways to enjoy themselves while also benefiting their health, so offering drinks with functional ingredients can meet this growing demand.
Finally, nostalgia plays a significant role in 2023’s drink trends. Retro cocktails and revisited classics with a modern twist are hitting menus with full force. Whether it’s a reinvented martini or a craft interpretation of a 90s cocktail, incorporating a dose of nostalgia into the drink menu can generate buzz and attract both longtime enthusiasts and those looking to explore drink history with a contemporary edge.
In the rapidly evolving beverage industry, bar owners should be attuned to these top trends to design unique and satisfying experiences for their customers. Adopting some of these trends may not only differentiate a bar from competitors but also cater to the intricate and ever-changing preferences of today’s patrons.